• don’t focus too long on logo and design at the beginning
• always use a professional email address
• keep sustainability in mind
• use a server that compensate its carbon print

…seriously…

• If you are alone, we strongly suggest to find co-founders
• find a solution to an existing problem, not a great idea that nobody needs
• carefully assess your customer target
• challenge and validate or modify the hypothesis, which you base your value proposition on
• focus on your product